This year's event will undoubtedly be a special one, giving everyone a tantalising taste of normality again. This year we are even more exciting about participating, as it will provide us with an opportunity to interact with an international audience - which has always shown such interest in and high regard for us - in person once again. Safety first. The watchword for this year's event is safety: visits to our stand are organised in a way that allows us to maintain social distancing and permits guests to immerse themselves in the world of SBS in peace. We have a protocol in place to ensure that visitors have a pleasant and safe experience: this includes hand sanitiser dispensers, a controlled cloakroom system, and restricted entry. In addition, at reception, customers and journalists will be able to download a multilingual press release via a QR code to limit physical contact. The exhibition will focus on three things in particular. Services. Within the services area, we will be dedicating a large space to Skeen, the latest solution designed by SBS to support Trade: this printer allows the creation of customised protective films that can be applied to the back of a smartphone. In fact, Skeen offers the possibility of making your device unique by choosing its customisation. With the free Skeen Designer app, available from the Apple App Store, Google Play Store and the web, customers can create their own Skeen film in just a few simple steps, from the comfort of their own home or in store. The App allows you to upload photographs, logos, and graphics and add text to compose your own design. With the print preview function, satisfied customers can go to their nearest sales point and apply their Skeen film. Visitors will be able to see for themselves how Skeen works, as well as our other core services: Fast Skin, the solution that allows a customised protective film to be added to smartphones and tablets; MeCover, the professional on-demand printing service that allows you to customise covers and accessories for smartphones; CleanVir, a protection system to combat malware and computer viruses compatible with Android smartphones as well as Windows and Mac computers. Sustainability. We are committed to providing our customers a service that is transparent, high-quality, and increasingly sustainable. In recent years, we have carried out major projects to raise awareness of sustainability and to reduce packaging. In addition to the area dedicated to Oceano - the smartphone accessories collection characterised by the use of eco-sustainable materials and packaged in recycled paper - visitors will be able to discover other important green innovations. We are taking advantage of the Mobile World Congress to introduce an important topic: sustainable mobility. On this occasion we will be presenting E-Go, a collection of accessories dedicated to green mobility, to the general public. According to the GFK report published in 2020, the e-mobility sector grew by 140%. SBS, as always, has found a way to respond to a new consumer need by developing a line of accessories that makes travelling by e-bike, bicycle, scooter (electric and non-electric), and segway more practical, enjoyable and safe: five mobile phone holders , one pouch with Velcro strap and one pair of wireless earphones with Air Conduction System. Technology and innovation Listening to the market, interpreting new trends and pursuing development activities are, for SBS, key elements in the evolution of the company's business. In line with the strong expansion of the wireless charging market, therefore, we have reserved ample space for a new range of accessories dedicated to inductive charging: this range will present bases with a minimalist design and QI technology that is certified by the Wireless Power Consortium, the globally recognised standard for chargers capable of safely powering mobile devices wirelessly. The accessories in this new line not only power devices, but also combine different functions: the one shown in the picture below, for example, also has a speaker and microphone. We have carefully researched solutions that can meet the needs of a public that increasingly uses accessories compatible with wireless charging, such as the Wireless Charger with Triple Charging Base 10W and the Wireless Base x3 10W. Also related to the world of wireless charging, another important innovation is Polo Plus, a case for the new iPhone 12 that is certified Made for MagSafe and compatible with Apple's MagSafe accessories. The magnetic plate on the inside of the cover allows the smartphone to be attached to a MagSafe power supply and use its 15 watts of power. Today, the concept of wireless charging is relevant for both smartphones as well as many other accessories. The new products on show include Loop, the True Wireless Stereo earphones from the Jaz® line, which can also be charged wirelessly. Loop, together with Hoox and Sense, represents the new Jaz®style: these accessories feature sophisticated and unconventional colours, making them fashion accessories that refuse to compromise on the technological excellence that has always distinguished this premium line. At a time when the international health situation is limiting travel, the decision was taken to conduct a short virtual tour of our stand to show everyone the main innovations of this Mobile World Congress. Click here.