The Next, the flagship SBS event, is due to be hosted at the SBS Café on 28 and 29 May. Now in its fifth year, it has established itself as an unmissable event for the trade sector and industry media. Extraordinary numbers are expected this year, with more than a hundred guests and over four hundred of the world's top retail managers. It represents a unique opportunity for networking and a fascinating insight into the latest industry trends. Technology, innovation, collaboration: the new frontier of smartphone accessories SBS is proud to announce an important development in collaboration with the D3O® brand, which is recognised around the world for its high standards of impact protection. Thanks to this partnership, SBS has expanded its range of products made from the innovative D3O material, offering superior protection for mobile devices. The collaboration with D3O® also extends to the FAST SKIN services, introducing a new protective film designed for maximum durability and shock absorption. Created by applying D3O® Impact Additives™ technology to a screen protector for the first time, this innovative product is unmatched by anything else on the market. SBS is also making exciting strides in the trade-in services sector alongside Piceasoft, the Finnish leader in lifecycle solutions for mobile devices. The goal is to offer an increasingly comprehensive service, simplifying and improving the consumer experience and facilitating the process for shops offering trade-in and return services. High-speed charging: advanced accessories for every need In terms of technology, SBS is making major leaps in the world of charging and power. The launch of the new Qi2 standard, for which SBS was recently certified, represents the latest frontier in terms of efficiency, speed and ease of use, enabling optimal charging of compatible devices. SBS has also created a new line of power banks and wall chargers with integrated LCD screens, featuring the revolutionary Power Control technology. On the power banks, the LCD screen shows the remaining charge, while on the wall chargers it displays the power delivered by the charger to the connected device. Thanks to Power Control, these products offer practical, state-of-the-art power management solutions, providing detailed monitoring and efficient control while charging devices. Versatile solutions to hold every mobile device When it comes to device holders, the Lock Pro collection is revolutionising the user experience with its versatile design and patented locking mechanism. Ideal for bicycles, scooters, motorbikes and cars, Lock Pro offers freedom of movement without sacrificing safety. The ecosystem includes compatible covers, universal adapters, and mounts for different surfaces, for a seamless user experience. In the audio and multimedia field, the relaunch of Music Hero and the new JAZ summer releases, presented in Barcelona, mark a strong return to the market. The SBS Multi-Brand Strategy: diversification and customisation SBS's multi-brand strategy relies on a diversified product portfolio to reach different market segments. Each brand has its own identity and target market: SBS is the core brand specialising in consumer electronics accessories; PURO caters to the world of Apple; JAZ offers premium audio accessories; case&me provides functional and lifestyle accessories; WEWATER is dedicated to bottles, infusions and travel tumblers; doodroo® is designed for notetakers and artists; and finally, EKON and HIMAGE present premium consumer electronics accessories for the home. This diversification allows SBS to meet the different needs of different consumers while maintaining high quality in each market segment. High-tech products dedicated to the world of Apple For iPhone users, Puro offers a wide range of accessories compatible with MagSafe technology, including protective cases, various wireless chargers, power banks and car chargers. The magnetic attachment ensures fast and intuitive charging, adapting to the demands of modern life. The new case&me collections blending fashion and tech Case&me presents the Wooly Collection of winter accessories that combine style with technology: hats with integrated wireless microphones and earphones, smartphone lanyards, touch-screen gloves, and a scarf with a built-in pocket. For the autumn-winter season, the Avenue Collection offers casual items in soft-touch and water-resistant materials. The Summer 2024 collection by case&me will also be on display at The Next, complete with smartphone accessories, multifunctional bags and universal lanyards, all set apart by their fashionable designs and remarkably high quality. For wellbeing and self-care The WEWATER brand, launched by SBS in 2023, is expanding its range with bottles and infusions created for tasty hydration. Characterised by their ergonomic designs and high-quality materials, these bottles are ideal for everyday use and sports thanks to their robust and practical finishes. The infusions, available in various natural flavours, offer a healthy alternative to sugary drinks, making it fun and easy to stay hydrated. The new doodroo® accessories and screen protectors With the doodroo® brand, SBS set out to align itself with consumer needs and the expectations of the retail and online channels, offering products designed for professionals, artists and notetakers who rely on tablets, laptops and e-readers. The latest additions include paper-feel screen protectors for iPads and privacy screen protectors for laptops with magnetic installation. These innovations offer a natural surface, ideal for students, teachers, designers and artists, enhancing the digital experience and protecting screens from scratches and reflections. For flawless connectivity Our connection needs and technological trends are constantly and rapidly evolving. EKON and HIMAGE, the range of consumer electronics accessories for the home, have therefore been enriched to achieve new levels of excellence and reliability. The innovations range from antennas, designed to offer superior performance and greater connection stability, to products for cleaning screens and electronic devices. The Next: an opportunity to grow and share For SBS, the Next represents an opportunity for visitors and partners to get a true understanding of the company, sharing ideas and projects and marking milestones, like 30 years in business. By celebrating this important anniversary, we are honouring the past and embracing the future, turning every challenge into an opportunity for growth.