In a technological landscape which is constantly evolving, more and more users are choosing to change their phones, now guardians of our digital life, before they become obsolete. At the same time, the need for users to transfer data from the old device to the new one, to verify its general condition and to protect their personal information, instantaneously and securely, is growing. To respond to this increasing demand, and in line with our consumer-oriented philosophy, which puts people’s needs at the centre as we develop our products and services, we have drawn up an international distribution agreement between SBS and Piceasoft, a Finnish company, leader in mobile device lifecycle solutions, with the aim of offering a complete and innovative services. “This partnership reflects our ongoing commitment to innovation and excellence in the mobile phone sector. We are convinced that using Piceasoft software can bring our customers new business opportunities and, at the same time, provide a useful service to the end customer“, said Sandro Storti, CEO of SBS. A new frontier of innovation that integrates perfectly into the wider world panorama of services available from SBS. Thanks to its solid reputation and experience in supplying services and accessories for smartphones and tablets, SBS continues to offer an ever more complete and innovative shopping experience. Marco Visconti, Marketing and Product Director of SBS, underlined the importance of this collaboration, stating: “Our thorough knowledge of the sector and solid distribution network, combined with the technological know-how of Piceasoft, whose software offers many different features, represents a very valuable opportunity, both for us and for our partners”. In fact, Picea® Services offers solutions for various end customer needs, from data transfer to device backup and diagnostics: Picea® Switch is an efficient and secure data transfer service that optimises content cloning, including contacts, calendars, messages, videos, photos, bookmarks, documents, call logs and apps, from an old device to a new one, even between different operating systems, such as iOS/iPadOS and Android.Picea® Diagnostics undertakes a diagnosis of the device to identify any hardware and software issues. This general check-up of the condition of the device also makes it possible to assess the state of condition of the battery or display, especially useful for shops that implement a second-hand trade-in service;Picea® Eraser allows the safe disposal, reuse or resale of mobile devices, permanently erasing all sensitive user content and protecting against data breaches;Picea® Verify verifies that the device is suitable for repair or resale, quickly and easily identifying the manufacturer, model and memory capacity of your phone. An ecosystem which, although varied and complex, aims to simplify and improve consumer experience in managing their mobile devices and facilitating shops that offer trade-in services and collection of used goods. Simplify your mobile life thus becomes a leitmotif also of SBS which, together with Piceasoft, plans to make this vision reality. “We are very happy to start working with SBS as our strategic distribution partner, bringing our mobile device lifecycle management and circular economy platform to SBS’s broad customer base in retail and telecom across Europe“, says Piceasoft CEO Kristian Järnefelt. In a world of ongoing digital transformation, the partnership between SBS and Piceasoft represents a significant step towards an increasingly complete range of services, thus consolidating our positioning on the market. The synergy between the two companies and their professional know-how have proven to be a strategic asset as we embark on this path towards new frontiers of innovation in the services sector.