In today's landscape of growing demand for consumer goods and increasing attention to environmental sustainability, SBS is ready to embrace a new era. Last month IFA 2023 saw the unveiling of WEWATER, our new brand of bottles, infusions and travel tumblers, with the aim of providing the market with products that perfectly combine functionality and sustainability, two key factors for today's consumers. "Having a consumer-oriented philosophy means being part of people's daily lives, not only with technological accessories, but also with products that promote healthy habits, such as the importance of maintaining adequate hydration", comments Federico Erbea, General Manager of P - Mobile. Our mission is to transform daily hydration into a tasty and colourful habit, through a range of products, such as travel tumblers and thermal bottles with stainless steel filters, specially designed to dissolve 100% natural infusions in hot or cold water, another key component of the range. With the development of the WEWATER brand, SBS is pushing into new horizons and unexplored markets, while maintaining its ability to unite constant innovation with aesthetics: "We firmly believe in the importance of reducing the environmental impact of single-use plastic bottles by offering consumers products with sophisticated design and function", comments Nicola D'Onofrio, Category Manager of P - Mobile. The AROME product range, the first collection created for the launch, features a minimal and colourful design, reflecting the claim that accompanies the brand: "Living a colourful life tastes better." Specifically, WEWATER is based on three main pillars, which integrate harmoniously to create a complete ecosystem for customers and our partner shops: • Thermal Bottles: made of stainless steel, they are equipped with an infuser filter that allows the consumption of AROME infusions and most beverages, teas and infusions on the market. Thanks also to the hermetic cap with handle, it keeps drinks hot for 12 hours and cold for 24 hours; • Travel tumbler: a practical thermal mugin stainless steel with hermetic and anti-drip cap, designed to prevent leakage and condensation, keeps drinks hot for up to 6 hours and cold for up to 12 hours. • Hot and cold infusions: are produced in Italy. They are 100% natural and can be used for the preparation of hot or cold drinks with a variety of flavours and beneficial properties. This product range aims to meet people's everyday needs and to promote responsible and sustainable consumption choices for personal and environmental well-being. The brand launch sums up our commitment to diversification and excellence. With each step we take, we trace a success story that always looks forward to the future of innovation, design and sustainability. This new business division represents an important step to strengthen our position in the Travel & Beverage market, where we still have an important history to write.