Following the completion of an integration and development journey, SBS looks ahead to 2026 with a clear, future-oriented strategic vision, laying the foundations for a new phase of growth for the Vivanco brand. This marks the beginning of a path built on a structured strategy, targeted investments and a development model designed to enhance the brand’s long-term potential.

With the finalization of the acquisition and integration of the brand, SBS completes a strategic journey that enables it to assume international management of the Consumer Electronics business and ownership of the trademark. This milestone represents a key moment in the Group’s development plan and creates the conditions for a structured growth phase, grounded in a long-term vision, industrial strength and the ability to unlock the value of high-potential brands across international markets.

Marco Visconti, General Manager of SBS, commented: “2025 marked the completion of an important journey for SBS. Looking ahead to 2026, the Vivanco project fits into a long-term strategic vision built on integration, solidity and the ability to develop high-potential brands. This is the beginning of a new phase, designed to create lasting value and to guide the brand through an evolution aligned with the dynamics of international markets.”

AN EXPANDED PORTFOLIO FOR AN EVOLVING MARKET

The integration of the brand enriches SBS’s multibrand portfolio with more than 800 additional SKUs in the Consumer Electronics segment, spanning the key categories of Connectivity, Utility, Smart Home, Electrical and Outdoor. This expansion strengthens the ability to address new areas of development and respond more comprehensively to the needs of different markets and channels. The combination of SBS’s capabilities and Vivanco’s longstanding expertise contributes to building a more structured, solid offering, designed to support sustainable growth over time.

OPERATIONAL CONTINUITY AND LONG-TERM PARTNERSHIPS

The integration process is designed to ensure continuity, stability and reliability in relationships with customers and partners. Organisational structures, processes and operating models are being progressively and methodically aligned, ensuring clarity and consistency throughout the transition. Within this context, the brand’s new phase represents an opportunity to strengthen collaboration over time, offering a more coordinated approach and a value proposition capable of generating lasting benefits for all stakeholders.

EXPERTISE, VISION AND A SHARED PATH

The integration journey is based on structured coordination across marketing, sales and product teams, working together to define a unified strategy and to evolve the brand’s identity. This cross-functional approach makes it possible to build on Vivanco’s heritage while guiding the brand towards a more modern, competitive positioning aligned with the dynamics of international markets.

2026 AS THE STARTING POINT OF A NEW PHASE

Looking ahead to 2026, SBS is preparing to accompany the brand into a new phase of development, built on a clear strategy, a solid structure and a long-term vision. The project forms part of a broader journey aimed at creating enduring value, strengthening positioning across different markets and generating new opportunities for customers and partners. A new and ambitious chapter, shaped by expertise, continuity and innovation.

One Group, one shared vision, new opportunities across every channel