SBS expands its travel offering with Track First and Go First, two new accessory lines designed to make every journey simpler and more comfortable. Whether traveling for business or leisure, the two collections provide practical solutions to help travelers stay organized and enjoy a smoother travel experience.  

The two collections address different yet complementary needs: Track First integrates tracking technology into everyday travel accessories, while Go First focuses on comfort and convenience throughout the journey. Together, they further strengthen SBS's offering for people who are always on the move.

TRACK FIRST: MORE ROOM FOR THE JOURNEY, LESS FOR UNEXPECTED EVENTS

Track First is the new line of accessories with integrated tracking technology, designed for travelers who want to keep their personal belongings under control at all times. Compatible with Apple Find My and Google Find Hub, the products in the range allow users to locate their items directly from their smartphone, combining tracking technology with premium design.

The collection has been developed around the items that naturally accompany every trip. Track My Passport integrates a tracker directly into the travel document holder and features dedicated compartments for passports, cards, and boarding passes, keeping everything close at hand and easy to locate. The same philosophy defines Track My Wallet, the card holder with integrated tracker that combines practicality with location technology.

The range is completed by Track My Key, the key organizer with integrated tracker that makes it easy to locate keys through a smartphone, reducing the risk of misplacing them while traveling or during everyday activities.

GO FIRST: COMFORT AND PRACTICALITY FOR EVERY JOURNEY

Every journey begins long before reaching the destination. Time spent in airports, long train rides, intercontinental flights, or everyday travel can affect a traveler's overall comfort. This is the idea behind Go First, the new line of accessories designed to accompany travelers throughout every stage of their journey with practical and functional solutions that make traveling more comfortable.

From rest to convenience, every accessory has been developed to help travelers enjoy their journey with greater comfort and peace of mind. The three travel pillows, Lite, Memory, and Ergonomic Memory, offer different levels of support to improve rest while traveling, while the travel masks and noise-reduction earplugs help create a personal comfort zone even in crowded environments.

For longer journeys, FlyLight compression socks help reduce the sensation of fatigue and leg swelling, while the Boarding Scale digital luggage scale allows travelers to check baggage weight before departure, avoiding unpleasant surprises at check-in.

The range is completed by the Luggage Tag, designed to make luggage easily identifiable, and the Hidden Waist Bag, a discreet and practical solution for safely carrying documents, cash, and personal devices throughout the journey.

With Track First and Go First, SBS addresses the evolving needs of today's travelers through solutions that combine technology, practicality, and well-being. The goal is to make every journey simpler, allowing travelers to focus on the experience rather than the concerns that come with travel.