Vivanco strengthens its positioning in the Consumer Electronics market through a strategic relaunch path that consolidates the brand within the SBS ecosystem while enhancing its identity, breadth of range, and shelf presence.

The operational and commercial integration has led to a significant expansion of product ranges and the development of new product lines, accompanied by a comprehensive review of the brand’s distinctive elements.

Packaging, brand identity, and marketing guidelines have been redesigned to build a clearer, more coherent, and more recognizable image—capable of enhancing the offering and making category navigation more immediate. The objective is twofold: to simplify the consumer decision-making process and to provide the trade with a more structured and profitability-oriented proposal.

SMART SELLER: THE SYSTEM THAT SIMPLIFIES COMPLEXITY

Within this context, Smart Seller has been implemented—the retail support model developed by SBS and now extended to Vivanco.

“This is not just a display system, but a structured approach to supporting the point of sale,” comments Matteo Mazza, Trade Marketing Manager at SBS. “Our goal is to transform product complexity into a clear, guided, and performance-driven experience, enabling retailers to fully leverage the breadth of the range and effectively support sell-out.”

Smart Seller directly addresses the decisive moment of the in-store journey: it organizes the assortment into clearly readable thematic sections, highlights the distinctive features of products, and makes key information immediately understandable. The result is a display system that does more than showcase—it guides, supports, and accelerates purchasing decisions.

The solutions, versatile and easily integrated into existing spaces, are designed to optimize floor space, enhance category visibility, and increase stock rotation. A system that provides the trade with a tangible sell-out tool and consumers with a simpler, more informed, and more satisfying shopping experience.

THE NEW VIVANCO WEBSITE: INTEGRATED SALES SUPPORT

Completing the system, the new Vivanco website – www.vivancoshop.com – extends into the digital environment the same logic of clarity and guidance introduced in-store by Smart Seller. Designed to optimize search and ensure a smooth and intuitive browsing experience, the portal organizes the offering in a structured and easily consultable way.

Detailed technical data sheets, product images, advanced filters, category and usage-based segmentation, as well as dedicated buying guides, support consumers at every stage of the decision-making process, ensuring continuity and consistency throughout the entire purchasing journey.

The integration of physical and digital experiences provides tangible proof of Vivanco’s rebirth: a customer-oriented brand looking firmly to the future, in full alignment with the vision of the entire SBS Group.