In the sixth edition of The Next, SBS celebrates continuous evolution: an event whose name encapsulates the philosophy that has always guided the company. Next to you, because SBS always stands alongside its customers, listening to their needs and offering constant support; Next to the future, because it anticipates trends, focusing on innovative solutions.

From 13 to 16 May at the SBS Cafe, an even larger, more structured edition will be held, with new products being showcased in a completely renewed format. The event will be attended by hundreds of guests, reconfirming its status as an important benchmark for discussion and providing updates on the latest trends in the sector.

Choosing the SBS Cafe as a location reflects the company's identity: an environment that conveys solidity, energy and reliability. The four-day event will offer a unique opportunity to listen and share, encouraging the birth of new projects and strengthening relationships based on trust. The Next 2025 will also be the ideal setting to consolidate the multi-brand strategy, showcasing the latest products from all the brands and the main strategic partnerships.

Technology assisting in everyday life

Innovation and functionality join forces in the new lines of SBS accessories designed for the energy and mobility sectors:  Flexi collection, Infinity powerbank, Qi2 collection and Power Control.

Flexi is the unusual line of compact, versatile and foldable accessories; the new Infinity Power Bank with LiFePO4 technology offer greater resistance and longevity, offering better performance than traditional batteries.

The  Qi2 line, which guarantees even more efficient wireless charging, is expanding alongside the range of  Power Control accessories equipped with LCD screen, allowing you to monitor the charge on your devices in real time.

Protection is also in the limelight, hence the ever stronger strategic collaboration with  D3O, a world leader in shock, vibration and fatigue protection that aims to protect people and their devices. The new products include the new complete protection solution offered by the OneSet kit, which includes cover, glass and camera lens.

Equally strategic is the partnership with Google, which entrusts SBS with the exclusive distribution in Italy of original  Made by Google accessories, designed to ensure maximum protection and charging performance for Google Pixel devices, strengthening the premium offering for the Italian market.

The evolution of the audio experience

Big news also in the audio sector. SBS showcases the new Smart Buds earphones TWS (True Wireless Stereo) which use Artificial intelligence to offer a series of advanced features that can be managed via the official app SBS AI: two-way translation in over 50 languages; recording and text transcription of meetings, conferences and voice notes; and mind maps creation.

These technologies place Smart Buds in the premium segment, making them a high-tech solution that simplifies communication and information exchange, anywhere and in any language.
Designed for conscious but versatile use, they integrate additional functions such as Active Noise Cancellation (ANC) and transparency mode, to ensure high-quality audio without completely isolating the user from their surrounding environment.

Alongside technological innovations, the  Music Hero and Jaz lines continue to enjoy successes, where design merges with premium audio performance to offer solutions designed for every lifestyle.

Utilities: repair and mobility products are expanding

In the utilities sector, SBS expands its range Find My, which allow you to keep a constant eye on your belongings and devices, while also growing the collection of brackets for any means of transport.

In line with the growing focus on reconditioned items and sustainability, the line To Repair has emerged. It offers practical and professional repair kits, designed to extend the life cycle of devices and create new business opportunities for retail.

Vivanco: strategic synergies, range expansions and new growth opportunities

The multibrand strategy is consolidated: the company recently completed the international acquisition of the commercial activities linked to the brand Vivanco, part of the historical German company Vivanco Group AG, active in the consumer electronics sector. With the completion of the Vivanco brand's acquisition, the process initiated by SBS in November 2023 with the integration of the operating business units in Austria, the United Kingdom, Switzerland, Germany and Spain is complete.
A strategic step that strengthens the company's positioning at European level and completes the product range, making SBS the only player able to offer such a broad, cross-cutting range in the consumer electronics accessories sector. SBS's solid experience thus combines with the Vivanco brand's prestige, creating a solid synergy that looks set to generate new opportunities for growth and development. Under the leadership of SBS, Vivanco is preparing for a significant relaunch, with an expansion of the product range and the introduction of new categories, in line with a vision increasingly geared towards innovation, quality and customer-centricity. At the same time, the premium brand Himage continues to grow, in a market that is now robust and renowned.

Case&me, Puro, doodroo and the power of multibrand strategy

The new spring-summer collections case&me interpret the latest trends with versatile products, boasting attention to detail and a design that amplifies smartphone functionality. An example is the new Voyage line dedicated to travel: accessories designed to take on trips or in everyday life.

The balance between design and functionality has made PURO SBS's complementary brand, ensuring both a unique competitive value. With its Matching Color lines, PURO continues to represent a benchmark for Apple enthusiasts who are always looking for unique and iconic accessories. Because choosing a PURO product doesn't just mean making a purchase, it means wearing a piece of design.

With the brand doodroo, SBS continues to support the digital art world, offering paper effect films and top quality magnetic screen protectors, ideal for artists, students and professionals.

Services that anticipate tomorrow 

SBS continues to innovate in the world of services with HYPER Hybrid Glass Protection, a new frontier of flexible but resistant protection, and the evolution of the Fast Skin, Skeen, CaseLab and Picea Services projects, increasingly tailor-made and designed for the needs of sales points.

NEXT TO ZERO: towards a more sustainable future

NEXT TO ZERO is SBS's practical and ongoing commitment to building a low-impact future. A vision that translates into tangible actions focused on three fundamental areas: environmental, social and economic. From reducing plastic to using renewable energy, from sustainable mobility to the circular economy, to reforestation projects and collaborations with companies like Marevivo, every choice reflects the desire to drive change. A commitment that also involves people, community and partners, promoting inclusion, responsibility and sustainable innovation.

One pillar of this path undoubtedly involves the expansion from the GRS certified line – accessories for charging and protecting devices - made with recycled materials and traced throughout the entire supply chain, demonstrating SBS's daily commitment to promoting positive change.

SBS is ready to accompany you on an incredible journey towards the future and innovation, with new ideas and new projects. The Next is the starting point of a journey that brings a vision, practical results and meaningful relationships. A path that looks forward, where every step is guided by innovation, responsibility and the desire to build the future together. WHAT'S NEXT?