With the arrival of the new iPhones, SBS, PURO and case&me are refreshing their accessory portfolios with solutions designed to enhance, protect and personalize Apple's new generation of smartphones. From the most advanced device protection technologies to accessories that combine design, practicality and style, the three brands are introducing collections created to meet the needs of increasingly demanding consumers seeking performance, aesthetics and functionality.

SBS: INNOVATION AND ADVANCED PROTECTION FOR THE NEW IPHONE MODELS

SBS reaffirms its position as a leading brand in the smartphone protection segment with a comprehensive range of cases, screen protectors and camera lens protectors developed to perfectly complement the design of the new iPhones.

Alongside some of the most popular cases in the collection, such as Skinny and Instinct Mag Case, ideal for users looking for discreet and refined protection, SBS introduces the new Block Mag Case, designed to deliver a high level of protection while preserving the device's distinctive aesthetics.

Among the key innovations is the new Cryo line, the first SBS protection range integrating two advanced cooling technologies designed to help dissipate heat during charging and intensive smartphone use. The graphene layer incorporated into the Cryo Mag case helps disperse heat, while the innovative adhesive used in the Cryo Glass screen protector contributes to temperature control across the entire display surface. The range includes MagSafe-compatible cases and screen protectors engineered to support more efficient thermal management of the device.

Also particularly significant is the expansion of the partnership with D3O, the global leader in impact protection technologies. Among the flagship products is the new Extreme Core Mag Case, further demonstrating the strong collaboration between the two companies.

In anticipation of Apple’s new foldable device, SBS is also introducing a dedicated range for the highly anticipated iPhone Duo, including transparent, silicone and wallet cases, as well as protective films and camera lens protectors designed to provide comprehensive device protection.

PURO: COORDINATED DESIGN AND MATCHING COLOR ACCESSORIES FOR A PERFECTLY INTEGRATED ECOSYSTEM

PURO celebrates the launch of the new iPhones with a Matching Color accessory collection developed to perfectly coordinate with the color palette of Apple’s latest devices.

The range includes cases from the Icon Mag Pro, Lightfeel, Plate Mag, Lite Mag and the new Blend Mag collections, all compatible with MagSafe technology and available in Dark Shadow, Deep Cherry, Polar Blue and Soft Cloud color variants.

The collection is complemented by Move Lace, the universal smartphone lanyard featuring adjustable length, minimalist design and premium materials, designed to be worn either crossbody or around the neck.

Within the charging accessories category, PURO introduces the new Rubber Power Mag, 5,000mAh magnetic power banks featuring a minimalist design and matte finish, combining practicality, elegance and seamless aesthetic integration with the device.

Completing the offering are new colorways for Apple Watch bands from the ICON and SPORT collections, alongside the new BLEND band, crafted from soft silicone and designed to adapt to every moment of the day.

With a coordinated and cross-category range, PURO delivers an accessory ecosystem that enables users to express their personal style through premium products perfectly aligned with the design of the new iPhones and Apple Watch.

CASE&ME: LIFESTYLE ACCESSORIES COMBINING EVERYDAY PRACTICALITY AND PERSONALIZATION

case&me expands its lifestyle accessories portfolio with new color options inspired by the palette of Apple’s new generation of devices.

Leading the collection are Simply Lace and Simply Strap, both available in new coordinated colors. Adjustable up to 60 cm and supplied with an included patch, Simply Lace allows users to wear their smartphone crossbody or around the neck and is compatible with any smartphone model. Simply Strap, the wrist-worn version, offers the same versatility and universal compatibility thanks to its integrated PVC patch.

The range is further enhanced by Simply Pocket, the storage accessory that attaches directly to the back of the smartphone. Made from elastic material, it provides a convenient way to carry cards, cash, keys and other everyday essentials.

The iconic Pupetti also return, debuting with the new Safari Collection, inspired by some of the most iconic animals of the savannah. Tiger, elephant, hippopotamus, lion and zebra become the stars of a new accessory line designed to add personality and originality to any smartphone.

The collection also includes innovative 2-in-1 wrist straps with an integrated 60W USB-C cable: a multifunctional accessory that combines practicality and design, quickly transforming from a charging cable into a universal wrist strap thanks to compatibility with any smartphone via a PVC patch.

Three brands, three complementary identities and one shared vision: offering accessories designed to enhance the new iPhone experience through design, functionality and attention to detail.