At the seventh edition of The Next, SBS presents technology in its most authentic dimension, guided by the theme “Technology Lives in Everyday Life”: technology that is not simply seen, but experienced. This concept perfectly sums up the company’s vision, which has always been focused on developing tangible solutions that integrate into people’s everyday lives and simplify them in a natural way. “Technology should no longer impress through its complexity,” says Marco Visconti, General Manager, “but stand out for its ability to simplify everyday life. Our goal is to develop solutions that integrate naturally into people’s habits, to the point of becoming almost invisible, yet essential. We believe in concrete, accessible and truly useful innovation.”

From 19 to 21 May, the SBS Café will host an even richer and more structured edition, designed to offer an immersive experience through product presentations, opportunities for discussion and in-depth sessions. The event evolves year after year, strengthening its role as a reference point for customers and partners, with more than 600 guests attending and an up-to-date view of the key trends shaping the industry.

The Next 2026 will also be an important opportunity to strengthen SBS’s multibrand approach through the presentation of the latest innovations from all its brands and key strategic partnerships. This journey confirms the company’s commitment to guiding the evolution of the market with solutions that are increasingly integrated, practical and designed to generate real value.

POWER AND AUDIO: TECHNOLOGY IN STEP WITH MODERN RHYTHMS

Evolution and functionality come together in SBS’s new accessory lines designed for the charging and power segment. First and foremost is Pulse, the new line designed to adapt to the increasingly dynamic pace of everyday life. The range consists of a complete ecosystem that includes power banks, chargers and desk stations designed to ensure high performance and continuity of use in every context. What sets the line apart is the integration of an intelligent display, allowing users to monitor parameters such as remaining battery life, power output, charging status and temperature in real time, providing immediate and complete control.

The offering is expanded by Wild Gear, the new line dedicated to outdoor use, developed to accompany users in every setting, even beyond everyday environments. The products in the range stand out for their compact, essential design and high versatility, offering multifunctional solutions that optimise space and performance. Solar charging, an integrated torch, UV light and power bank function are among the main features of devices designed to ensure reliability even in the most dynamic conditions of use.

Not only power, but also audio: thanks to the integration of Artificial Intelligence, the new Nexa TWS offer a wide range of advanced features managed through the official SBS AI Connect app, included in the user experience and accessible with no subscription model. Two-way translation in more than 50 languages, recording and transcription of meetings, conferences and calls, as well as the creation of mind maps, shape an advanced system that transforms the earbuds into a personal assistant. Designed for versatile and mindful use, the earbuds also integrate technologies such as active noise cancellation (ANC) and transparency mode, ensuring high audio quality without completely isolating the user from the surrounding environment.

At the same time, development continues on the Music Hero and Jaz lines, which continue to stand out for their combination of design and audio performance, with solutions designed to adapt to different contexts and styles of use.

VALUE-DRIVEN PARTNERSHIPS: PROTECTION IN THE SERVICE OF WELL-BEING

In an increasingly digital context, where the use of devices is constant and prolonged, SBS strengthens its commitment to user well-being through a strategic collaboration with Eyesafe, a global leader in blue light protection.

This synergy has led to the new screen protectors with patented Eyesafe® CPF60 technology, developed to reduce the impact of blue light on the retina and make the visual experience more natural and comfortable. In addition to improving comfort during daily use, this solution helps support greater concentration and better sleep quality. The integration of Eyesafe’s scientific expertise with the quality of SBS materials gives rise to a new generation of screen protectors, designed to combine technological innovation with concrete attention to people’s well-being.

In parallel, the strategic collaboration with D3O, a global leader in protection against impacts and vibrations, is being strengthened with the aim of protecting people and their devices.

TRACK FIRST: STYLE THAT TRAVELS WITH US

To support an increasingly mobile and connected life, SBS introduces Track First, the new line developed to provide control, security and peace of mind during every journey.

The range includes intelligent tracking solutions designed to easily monitor personal items such as passports, keys, documents, bags and suitcases. Thanks to dual compatibility with Apple and Android ecosystems, Track First devices integrate perfectly with the Find My and Find Hub platforms, allowing users to locate their items simply, immediately and reliably directly from their smartphone.

With Track First, SBS interprets the concept of security in a contemporary way, offering intuitive tools that allow every journey to be faced with greater peace of mind, transforming personal organisation into a smart, worry-free experience.

VIVANCO: AN EVOLVING ECOSYSTEM

As part of the evolution of the Vivanco ecosystem, Smart Seller confirms its role as a strategic tool for making the purchasing experience simpler, more guided and closer to consumers’ needs.

“It is an advanced display system,” explains Matteo Mazza, Trade Marketing Manager, “designed to optimise space, enhance the offer and guide customers intuitively in product selection. Thanks to clear organisation and immediate communication tools, Smart Seller makes the purchasing experience more fluid, reducing the difficulties linked to identifying and understanding the most suitable solutions.”
Smart Seller is therefore positioned at a key moment in the in-store purchasing journey, helping to make the experience clearer and more effective. The result is a display system designed not only to present the assortment, but to guide consumers, support their decisions and enable a faster, more informed choice.

At the same time, the same level of attention has been dedicated to the development of the brand’s overall strategy. Vivanco has in fact embarked on a structured growth path that includes the expansion of existing ranges, the introduction of new lines, among which the smart home segment stands out, and entry into new markets. This concrete and ongoing commitment is aimed at strengthening the brand’s positioning and guiding its evolution, with the clear objective of establishing Vivanco as a reference point in the consumer electronics landscape.

PURO: THE FUTURE OF FASHION TECH

Within its lifestyle offering, PURO expands the Matching Color collection, which interprets design as a distinctive element of the technological experience. The range is designed to match the colours of the latest iPhone models, creating aesthetic continuity between device and accessories. This approach goes beyond functionality, enhancing the role of accessories as a coherent extension of personal style. Key products include Slim power banks and flat charging cables, characterised by an ultra-thin, lightweight design.

PURO thus confirms its positioning in the fashion tech segment, offering solutions in which aesthetics and performance coexist in balance, delivering a complete user experience in line with the expectations of style-conscious consumers.

STICK!T: CREATIVITY TAKES SHAPE

As part of the evolution of its services, SBS interprets the growing need for personalisation as a key element for standing out in an increasingly standardised market. In this context, Stick!t was created: a creative platform that makes it possible to transform every surface into a means of expression and every detail into an element of identity. Through a professional graphics catalogue, the possibility to upload personal content or the integration of artificial intelligence, Stick!t allows users to generate unique and original stickers, making an immediate, engaging and highly distinctive mass-customisation experience accessible. “In-store,” comments Alexander Karelin, CTO, “technology must simplify the customer journey and make the experience immediate. With Stick!t, we bring personalisation directly into stores in an intuitive and fast way, creating concrete value for consumers and retailers.” These solutions reflect SBS’s commitment to rethinking the concept of service, orienting it towards increasingly flexible, personalised and individual-centred models, where technology and creativity meet to enhance the everyday experience.

SBS is ready to guide you on a journey that places at its centre a form of technology capable of responding concretely to people’s everyday needs. An evolution that does not seek to impose itself, but to integrate naturally, accompanying every moment with simple, reliable and immediate solutions. Today, this vision is the driving force behind a project that looks to the future with clarity and purpose, where every development helps make technology an ever more integral part of everyday life: less visible, but increasingly essential.