CES (Consumer Electronics Show), the world's most influential technology event, welcomes attendees from over 157 countries and hosts global leaders in innovation. In this context, SBS, an Italian brand of reference in the technological accessories sector, marks a decisive step towards internationalization, inaugurating the new year with a series of innovations designed to improve the daily lives of consumers.

"Being present at CES 2025 not only strengthens our global presence," affirms Marco Visconti, General Manager of SBS, "but also allows us to present our latest solutions to an international audience, confirming our commitment to innovation, connection and technological transformation.”

Smart energy with the Power Control line

The flagship of the latest SBS solutions is the new Power Control line, designed for intelligent energy management thanks to technologies such as power monitoring and capacity tracking. These features, integrated with an LCD display, make it possible to monitor the power supplied and the residual battery life in real time, ensuring precise control and optimal use of energy. The line includes compact and efficient 30W, 45W and 65W chargers, ideal for smartphones, tablets and laptops, as well as power banks with a capacity from 10,000 mAh to 20,000 mAh, equipped with a built-in Type-C cable for reliable and portable charging. This range stands out for its practicality and the ability to optimize energy consumption, reducing waste and increasing efficiency.

Qi2 technology: More efficient and intuitive wireless charging

Another step towards a connected future is characterized by the Qi2 technology, which makes wireless charging more efficient, faster and more intuitive. Thanks to the Magnetic Power Profile, devices align perfectly with the chargers, significantly improving the user experience with a stable and secure connection.

SBS offers cutting-edge Qi2 devices, such as the 3-in-1 Wireless Charger Station, an ideal solution for those who want to charge multiple devices at the same time. Featuring three charging stations, it offers a power of 15W for smartphones, 3W for earphones and 3W for smartwatches. Made For Apple-certified and based on the Qi2 technology, it ensures optimal magnetic alignment, greater efficiency and charging speed.

For more essential needs, the 2-in-1 Wireless Charger Station combines functionality and practicality. This device charges smartphones with up to 15W of power and earphones with up to 3W, while maintaining the adoption of the Qi2 technology for perfect alignment and high performance.

The Qi2 technology stands out even when it comes to car accessories, with MagSafe-compatible holders featuring 15W wireless charging, ideal for safe charging while traveling.

Power banks: New frontiers of innovation

SBS revolutionizes the power bank market with innovative and cutting-edge solutions. Among the most advanced models offered, the Freezee Mag Power Bank, featuring a built-in cooling fan that prevents overheating and optimizes wireless charging efficiency. The Slim Power Bank, on the other hand, is characterized by an elegant and slim design, enhanced by a premium aluminum finish. The offer is completed by a range of high-density power banks, which guarantee high performance in a compact format, thanks to the use of technologically advanced cells.

SBS: A commitment to sustainable innovation

The company renews and strengthens its commitment to sustainability with innovative and environmentally friendly solutions. After the success achieved at MWC thanks to the use of GRS-certified materials in covers, the company further expands the range of products offered in the energy category, introducing car chargers, as well as chargers and cables made with certified materials, which significantly reduce the environmental impact.

Additionally, the production of Made in Europe Covers further strengthens SBS's commitment in this area, ensuring quality and compliance with European environmental standards.

A valuable partnership with D3O®

The collaboration with D3O®, a symbol of innovation and protection, continues with an expanded range dedicated to the iPhone 16. The line includes screen protectors, camera covers and new covers made with D3O® materials to ensure superior impact protection.

Innovations in the audio and tracker worlds

SBS expands its audio range with the Mood ANC TWS EarBuds equipped with an LCD screen, which integrates advanced features such as remote photo capture, active noise cancellation (ANC), stopwatch, volume control, Find My Earphones functionality and the ability to customize backgrounds.

In the tracker sector, SBS introduces two cutting-edge solutions with a proprietary design: Track My Circle and Track My Card. The first is a compact and versatile device, ideal for tracking objects such as keys, bags or backpacks, taking advantage of the compatibility with Apple's "Find My" technology, for accurate and instant location tracking capabilities. The second, Track My Card, is an ultra-thin solution designed to monitor objects such as wallets or documents, combining minimal design and advanced features.

New WEWATER collections: Hydration and design

The company expands its range of products offered by entering the sustainable and design hydration sector, with two new collections of thermal water bottles. The INFUSE line, featuring a practical removable infuser, is ideal for those who prefer natural drinks. Available in two capacities (530 ml and 750 ml) and in four colors (black, pink, white and dark blue), it combines functionality and style. Designed for athletes and outdoor enthusiasts, the ACTIVE water bottle stand out for its technical features: anti-drip spout with an open and close system and integrated straw, ideal for practical and quick hydration on the go. It is available in three different capacities (550 ml, 720 ml and 1000 ml) and in four colors, to adapt to every need.

To complete the collection, the new BIG CHILL TUMBLER offers a 950 ml capacity and a built-in straw, perfect for staying hydrated both in the office and at home. Available in pink and black, it perfectly combines functionality and design to meet a wide range of everyday needs.

Puro: iPhone 16 cases and accessories in matching colors

PURO offers an exclusive collection of accessories designed to match the new iPhone 16 colors. The line includes covers from the ICON MAG PRO, GRADIENT and DAYLIGHT collections, offered in shades perfectly matched to the devices. Charging accessories include the Mini Power Mag, a MagSafe-compatible power bank, and 20W GaN technology wall chargers, along with the durable, tangle-free Fabrik cable featuring USB-C Power Delivery support and transfer speeds of up to 480 Mbps.

PURO also expands its range of  Apple Watch Straps, introducing new colors for the ICON and SPORT collections, in addition to the TRIAL strap, ideal for athletes thanks to the breathable material and Velcro fastening. This wide range of accessories combines quality and style, integrating perfectly with the modern and refined tones of the iPhone 16 and Apple Watch, offering practical and elegant solutions for every need.

JAZ rebranding and partnership with MTV

With the rebranding of JAZ, the brand that fuses nostalgia and modernity, the company aims to capture the attention of millennials with a nostalgic theme, yet featuring a contemporary design. JAZ introduces a new collection of earphones, wireless headphones and wireless speakers designed to be comfortable and versatile for everyday activities.

This new identity is further enriched by a collaboration with MTV, which adds a touch of pop culture and a vibrant energy to the products.

case&me: new iPhone 16 products and Emily in Paris limited edition

The case&me brand launches a new line of accessories for the iPhone 16, characterized by a combination of solid and contrasting colors. The collection includes new color variations for the Snappy Holders, Sticky Holders and universal straps, designed to carry your phone safely wherever you go. Additionally, case&me launches a new collection inspired by Emily in Paris in collaboration with Paramount Consumer Products. Introduced in 2024, this partnership has transformed Emily's iconic style and Parisian elegance into a fashionable line of smartphone accessories.

New service offers: Fast Skin Pocket and Hybrid Glass

SBS doesn't stop at hardware. The company introduces innovative solutions for retailers, such as Fast Skin Pocket, which allows screen protectors to be cut to size, and Skeen Pix, for customizing the back of the phone with compact cameras.

Among the latest materials offered, the new Hybrid Glass stands out, a glass-effect screen protector that combines superior resistance and ease of application, alongside a self-healing and protective range featuring the D3O® technology for smartphones and smartwatches.

With these innovations, SBS confirms its leadership in technological innovation and sustainability, offering cutting-edge solutions to satisfy an increasingly demanding public.

*Apple Find My is a trademark of Apple Inc.

*MagSafe is a trademark of Apple Inc.