In recent years, services have taken on an increasingly central role in consumer habits as a direct consequence of new needs and new purchasing models. Consumers are looking for practical, personalized and immediate solutions capable of addressing everyday needs in a simple and effective way. In this scenario, services become a strategic value driver, capable of enhancing the shopping experience and strengthening the relationship between brands, retailers and consumers.

It is within this context that the evolution of Fast Skin has taken place. Originally launched as an on-demand device protection service, it has progressively grown into a true service hub. Today, Fast Skin boasts 7,000 machines installed across leading European retail locations and represents a constantly expanding ecosystem, designed to offer increasingly advanced, flexible and personalized solutions.

This growth journey has been gradual: starting from the simplest and most recurring needs, such as device protection, SBS has developed increasingly sophisticated solutions over time, integrating advanced materials and new customization opportunities. This vision gave rise to tools such as Skeen and SkeenPix, dedicated to creating customized, colorful and distinctive films, and CaseLab, which enables the creation of unique phone cases using personal photos or images.

Say it. Mean it. Stick!t.

As part of this evolution comes Stick!t, SBS’s new creative platform designed to meet the growing demand for personalization in an increasingly standardized market. Stick!t allows users to transform any surface into a means of personal expression and every detail into a distinctive element, making mass customization accessible directly at the point of sale.

Through the dedicated app, users can generate unique and original stickers by selecting designs from a professional graphic catalog, uploading content directly from their gallery, and creating images using artificial intelligence. Stick!t therefore offers an immediate, engaging and highly distinctive personalization experience: a solution designed to make customization simple, fast and intuitive, creating tangible value for both consumers and retailers.

With Stick!t, SBS reaffirms its commitment to rethinking the concept of service, steering it toward increasingly flexible, personalized and individual-centered models. Technology and creativity come together in an in-store experience capable of enhancing everyday life and transforming a simple gesture into an opportunity for personal expression.

In an ever-evolving market, it is becoming increasingly clear that services are no longer a complement to products: they are the engine of growth. When a service works, it becomes part of everyday life, simplifying and improving it day after day until it becomes indispensable