SBS and Vivanco: Acquisition of Austrian subsidiary completed

In a highly competitive market environment, it is essential to have an extensive presence throughout the territory and a wide range of products to meet all customer requirements. SBS is constantly striving to achieve both these objectives, on the one hand through agreements with other players in the market and on the other hand with an innovative and ever broader product offering, aiming to guarantee an excellent customer experience.

With this in mind, the acquisition completed on 28 November of Vivanco Austria, a distributor of audio, video and mobile phone accessories, established in the Austrian market for decades, represents a strategically important achievement for the company.

"The expertise of a structured group such as SBS is essential to enable us to diversify the range of products currently on our market and to supply high-quality products to an increasingly demanding public" comments Thomas Marik, Country Manager of Vivanco, reappointed by SBS.

"With the achievement of this objective, we are further consolidating the positioning reached in the sector, and also benefiting from a prestigious name as well as a benchmark in Austria." commented Sandro Storti, CEO of SBS. "This acquisition will allow us to reach Austrian consumers and increase our presence in the European landscape" he concludes.

The main goal for SBS will be to increase the relevance of the brand, further reinforcing the offer currently available on the market, and to consolidate its leadership position on the European scene.