In the increasingly close relationship between technology and everyday life, smartphone protection evolves and becomes an integral part of personal style. In this context, Puro introduces three new lines that interpret the themes of protection, design, and freedom of use in a complementary way.

A structured range that reflects the brand’s approach: accessories designed to enhance the device, integrate into the technological ecosystem, and support the user experience with functional and aesthetically refined solutions, characterized by a color consistency inspired by the Matching Color concept, which echoes the new iPhone 17 and strengthens the visual identity of the entire offering. 

Plate Mag: magnetic protection and enhanced transparency

The new Plate Mag stands out for its ultra-transparent structure and glossy surface, which enhance the device’s design while maintaining a high level of protection. Reinforced corners and raised edges for the camera help preserve the iPhone during daily use, ensuring resistance without adding bulk.

The high-strength integrated magnets ensure full compatibility with MagSafe technology, enabling seamless interaction with charging systems and magnetic accessories. A solution that combines protection and functional integration within the Puro ecosystem.

Lightfeel: sophisticated protection and premium experience

With Lightfeel, Puro introduces a cover that combines advanced protection and material attention. The ultra-thin polycarbonate structure ensures durability and lightness, while the soft-touch anti-fingerprint finish guarantees a comfortable grip and a premium feel over time.

Metal profiles and buttons with a glossy finish define an aesthetic that is both essential and refined, transforming the cover into a distinctive design element. MagSafe compatibility, together with integrated magnets, ensures continuity of use with accessories and magnetic charging systems.

Cloth and Move Lace: versatile and universal lifestyle accessories

Two new additions expand the Puro range and complete the offering, addressing a growing interest in a more dynamic and personal use of the smartphone: Cloth and Move Lace introduce accessories that extend smartphone use beyond protection, making everyday handling more flexible and free.

Cloth stands out for its stretch knit fabric design, practical and functional, available in two lengths for handheld or crossbody use. A solution suitable for different smartphone models, designed to naturally accompany everyday life.

Move Lace, on the other hand, is an adjustable strap made of durable materials with metal details. Its two usage modes—around the neck or crossbody—make it a functional and elegant solution for contemporary mobility.

A cohesive ecosystem between protection and lifestyle

With Plate Mag, Lightfeel, and the new lifestyle solutions, Puro strengthens its positioning as a brand capable of offering distinct yet coherent product lines, designed to meet different needs and naturally accompany everyday smartphone use.

An ecosystem that interprets the accessory as an integral part of the user experience, combining protection, design, and functionality in a harmonious and recognizable vision.