IFA 2026, one of the world's leading trade shows for consumer electronics, opens its doors today. In this context, SBS is showcasing an expanded exhibition space and a broad range of new products, reaffirming its commitment to developing solutions that address evolving consumer needs.

Energy remains at the heart of the company's offering, a strategic category for the brand, now complemented by new ecosystems dedicated to smart home, pet-tech, audio and device protection. An increasingly broad and integrated portfolio designed to combine functionality and value for the channel.

ARTIFICIAL INTELLIGENCE ENTERS THE WORLD OF ENERGY

Artificial Intelligence is profoundly transforming the way we live and work, helping to simplify daily activities, optimize processes and improve efficiency. With this vision in mind, SBS is bringing AI to the energy sector through the new Pulse wall charger range.

The chargers automatically recognize connected Apple devices and display the iPhone model and key charging information on the Smart Color Display. Users can also select different operating modes: Night Mode reduces power output overnight, helping preserve battery performance, while Boost Mode increases available power to optimize charging times.

All models in the range integrate Power Delivery and Adjustable Voltage Supply (AVS) technologies, which automatically regulate power output according to charging requirements and device temperature. GaN technology further combines high performance, efficiency and compact dimensions.

POWER ZERO: A NEW CHARGING CULTURE

At a time when energy plays an increasingly central role, reducing unnecessary consumption and managing charging more responsibly has become a priority. This vision inspired Power Zero, the new generation of smart chargers developed to minimize energy waste while helping preserve battery performance.

Thanks to an advanced power management system, Power Zero reduces unnecessary energy consumption by automatically switching to standby mode when the charger remains plugged in without a connected device. The system also stops charging once the preset charge level has been reached, helping to preserve battery health. A solution that turns the concept of smart charging into tangible benefits: less waste, greater efficiency and enhanced device protection.

RE-POWER: MORE VALUE, LONGER LIFESPAN

Responsibility and sustainability also translate into products designed to maintain their efficiency over time. Re-Power is the new line of power products developed with replaceable batteries to extend product lifespan.

When battery performance declines, users can easily replace it and restore the device's efficiency. This approach helps reduce waste and aligns with the evolution of European regulations regarding sustainability and repairability.

VIVANCO HΩME: SMARTER HOME SECURITY

Vivanco's growth continues with the launch of Vivanco HΩME, the new range dedicated to home automation and home security. The ecosystem includes indoor and outdoor cameras, sensors and smart devices designed to make homes more connected, secure and easy to manage.

The indoor cameras, featuring a compact and elegant design, include functions such as two-way communication, human detection and sound detection. The outdoor range, also available in solar-powered versions, offers color and infrared night vision, an integrated siren and body heat detection for comprehensive outdoor monitoring.

The range is completed by a selection of sensors for home security, including detectors for doors and windows, motion, smoke, gas, carbon monoxide, water leaks, temperature and humidity. Connected to the Echo Sense siren and the Hub Sense wireless gateway, they enable centralized and coordinated management of the entire ecosystem.

Through the free Vivanco Smart app, available on the App Store and Google Play, users can configure devices, monitor their home and remotely manage all system functions, keeping everything under control wherever they are.

HI-FEEDÖ by VIVANCO: TECHNOLOGY FOR PET WELL-BEING

IFA 2026 marks the debut of Hi-Feedö, the new smart product range dedicated to everyday pet care. Designed to simplify the management of cats and dogs through connected technologies and advanced features, the range combines convenience, remote control and a strong focus on animal well-being.

Aquabuddy is the smart drinking fountain that purifies water and sends push notifications to monitor water levels, helping ensure a constant supply of fresh, clean water. My Feedo is the automatic pet feeder that allows users to record personalized voice messages and, in the My Feedo Cam version, monitor their pet remotely through an integrated camera.

The range also includes grooming solutions such as Pet Salon, the dryer featuring dual operating modes, and Fluffy Buzz, a grooming kit complete with interchangeable accessories to meet different grooming needs.

NEW IPHONE: ACCESSORIES AND PROTECTION FOR THE NEW APPLE GENERATION

With the arrival of new iPhone, SBS and its brands are introducing a complete range of accessories and protection solutions for the new Apple ecosystem.

Leading the way is PURO, a benchmark brand for Apple enthusiasts, introducing a new Matching Color collection featuring cases, power banks, straps and bottles coordinated with the colors of the new iPhone range. To coincide with the launch of the new MacBook Neo, the brand is also introducing a dedicated accessory line including power banks, hubs, cables, backpacks, clip-ons and bottles, designed to create a coordinated ecosystem fully integrated with Apple's new device.

Alongside its established partnerships with D3O® and Eyesafe®, SBS is launching the new Cryo range, featuring cases and screen protectors equipped with advanced heat dissipation technologies. Rounding out the offering is case&me, with cases, straps and wallets matching the colors of new iPhone, combining functionality and style.

UNIQO AND JAZ: TWO BRANDS, A NEW PHASE OF GROWTH

IFA 2026 also marks the official relaunch of Uniqo and Jaz.

Uniqo introduces a renewed visual identity and an even clearer positioning within the energy sector. Its packaging has been redesigned to guide users and make technical specifications and product information easier to understand.

Jaz, the premium audio brand, strengthens its positioning through a distinctive identity and high-quality materials. Products in the range feature a refined, minimalist design created to deliver immersive and professional listening experience.

For the first time, dedicated areas for both brands will be open to the public, giving visitors the opportunity to discover their latest developments and evolution firsthand.

From energy and smart home solutions to pet-tech and audio, SBS continues to expand its ecosystem of products and brands through an increasingly cross-category strategy. An evolution that reflects the company's ambition to enter new markets and create value across the entire supply chain.