CES (Consumer Electronics Show), the world’s leading international event dedicated to technological innovation, brings together global companies and industry leaders every year in a setting focused on dialogue and development on a worldwide scale. Within this key scenario, SBS participates for the second consecutive year, bringing to Las Vegas its strategic vision and a growth path increasingly oriented toward international expansion and the strengthening of its global presence.

This journey takes shape through solutions for intelligent energy management, smart technologies, and accessories designed with a strong focus on sustainability and design—an approach that combines technological innovation and style while looking toward an increasingly advanced and connected future.

“Returning to CES for the second consecutive year confirms the consistency of SBS’s international expansion strategy and represents a strategic step in our growth journey,” says Marco Visconti, General Manager of SBS. “For us, CES is a privileged observatory on the evolution of international markets and the key trends shaping the industry. Our presence allows us to strengthen brand positioning and build valuable relationships within a global context.”

Charging Solutions for a Global Market

SBS strengthens its offering in the energy segment by presenting a new generation of accessories designed to meet the needs of a global market, developed to adapt to different contexts and usage habits. These solutions combine high performance, compact design, and advanced functionality, in line with the latest international standards.

Among the key innovations, SBS introduces a selection of accessories compatible with the new Qi2 25W standard, developed according to the specifications of the Wireless Power Consortium (WPC). These products are designed to deliver more efficient, stable, and secure wireless charging in technologically advanced contexts worldwide.

Alongside these solutions, Power Control 2.0 makes its debut—a new line of chargers featuring an intelligent color display, designed to offer immediate and transparent control of charging performance. The system monitors energy efficiency in real time and automatically intervenes in the event of overheating, optimizing safety and reliability across different usage scenarios.

Thanks to a compact design and intelligent performance optimization, Power Control 2.0 positions itself as an advanced solution for an international audience focused on control, quality, and technology.

Completing the offering are GaN Slim chargers and High Density power banks, designed to deliver high power in reduced form factors, ideal for everyday mobility and fully compatible with the needs of global markets.

Wild Gear: Technology Supporting the Outdoor Experience

CES also provides the opportunity to introduce Wild Gear, a new line of technological solutions dedicated to the outdoor world, aimed at users who value reliability and autonomy. The products are designed to perform across a wide range of situations, from everyday use to more unpredictable environments.

Each product integrates a power bank, ensuring energy autonomy and continuous use even far from traditional power sources, extending the application of smart technology to new usage scenarios.

Fast Skin: Advanced Materials and Point-of-Sale Solutions

Point-of-sale services are playing an increasingly central role in the evolution of technology retail, becoming a key driver of value, differentiation, and engagement with the end consumer.

Within this context comes the evolution of Fast Skin, which introduces a new generation of Hyper Hybrid Glass, designed to deliver maximum protection and high scratch resistance, representing the most advanced evolution of the range in terms of durability. In addition to protective performance, the new Hyper materials also address additional functional needs—such as improved visual comfort—expanding the concept of smartphone protection and aligning with the demands of a constantly evolving market.

With its participation at CES Las Vegas, SBS reaffirms its international growth path and the strategic role of innovation in brand development, strengthening dialogue with partners and stakeholders within an ever-evolving global landscape.