New frontiers of innovation at IFA 2023

SBS is ready to take part in the 2023 edition of the IFA fair, one of the leading international exhibitions in the field of consumer electronics. Founded on the pillars of innovation, diversification and quality, our participation marks a new chapter of excellence in the sector.

With a solid tradition of providing prestigious products with a distinctive design, SBS continues to push towards new frontiers of innovation, offering time-to-market technological solutions to meet the needs of its various customer targets. In our exhibition space – Hall 3.2, Stand 208 – visitors will be accompanied in an immersive experience among product and service innovations and the values that guide our business.

We will present important news, starting from our core category, energy and recharging — a market segment in which our significant experience has allowed us to establish a solid sense of trust with our customers, retailers and consumers over the years. We have also explored new horizons in the sustainable energy sector, with devices that offer portable, smart and eco-friendly charging, designed above all for those who love outdoor activities, without sacrificing the comfort of home.

The audio category reaches new heights with our cutting-edge technologies, offering our customers an immersive and high-quality listening experience. As for protections and utilities, in addition to new products, we have launched a substantial restyling in terms of image and packaging.

SBS' innovative spirit and know-how is also evident in our major strategic acquisitions and exploration of new markets, which bring our commitment to innovation and quality into a new dimension.

Even as we broaden our horizons, we remain firmly anchored to our goal of creating products combining design, style and practicality. The development of our most fashionable line of accessories perfectly illustrates the way our constant drive for innovation intertwines with elegance and fashion, ensuring that every one of our products not only offers improved user experience, but also expresses the user's personality and style.

Our connection needs and technological trends are in constant and rapid evolution. For this reason, we have worked to expand and enrich our range of consumer-electronics home accessories, offering premium solutions designed for up-selling.

Lastly, we are opening up new frontiers in the service sector: from protection and customisation to innovative solutions aimed at simplifying the lives of mobile users.

The exhibition path inside the stand encapsulates our commitment to innovation, diversification and excellence. With every step, we carry forward a success story that extends ever further into the future of technology, design and sustainability.