Now in its third international edition, The Next takes on a new look and provides a special opportunity to engage with trade professionals. On 4th and 5th May, in fact, the lights of SBS will be turned on again: two days aimed at meeting customers to show them new products and business solutions that reflect the company values. This event is the ideal venue for us to showcase the full range of new products, services, and technology. As our stage, we have chosen SBS Café, as this location is ideally suited for repurposing spaces to present all the new models in the range and innovative projects and, at the same time, welcome guests in an elegant, spacious, and surprising environment. The exhibition space aims to be modern and complementary to technological products and innovative services. The event, in fact, represents a platform where the relationship between B2B and final consumer is more and more renewed and direct. This is not only due to the accurate study of category management, in which the Rainbow project is leading the way this year, but certainly also because SBS has long been a leader in the telephone accessories sector in the field of device protection. Among the most quoted services, we would like to briefly mention Fast Skin, Skeen and MeCover because they respond attentively to the needs of shops and end-users. - Fast Skin: is the system for the on-demand production of the latest generation of protective films that can be fitted to smartphones, tablets, smartwatches and consoles for customised protection. - Skeen: built into the Fast Skin machine, the Skeen printer is a turnkey solution that offers an increasingly comprehensive digital service. It's perfect for personalising and protecting the back of your smartphone. - MeCover: allows professional custom printing for customising covers and accessories for smartphones in about two minutes in a quality equal to the resolution levels typical of industrial printing. To make the offer complete, in March 2022 we already introduced Fast Skin Plus which implements and improves Fast Skin 3.0 through three simple steps: 1. On-demand cutting of the protective film. 2. Application of the film that adheres perfectly to the entire surface of devices up to 8". 3. Fixing and sterilisation by exposing the device to the new UV Vacuum technology. At the event, guests will be able to see for themselves many products that show how we are always looking to the future while preserving the historical identity and values of SBS. The Ecoline range of covers completes the offer: in step with the times in terms of technology and sustainability, Splash Case and R-Case draw attention to environmental issues without sacrificing a modern style. In addition to the Ocean collection of 100% plastic free accessories, made with eco-sustainable materials and packs made from FSC certified recycled paper - the Ecoline represents another conscious choice perfectly aligned with the green path of SBS to safeguard the Planet and biodiversity. In the SBS Café it will be possible to breathe in an ecofriendly environment where there will be plenty of references to Marevivo, a non-profit organization committed to the conservation of biodiversity, and to zeroCo2, an Italian organization whose main objective is to combat the climate crisis by promoting a model of sustainable development. There are also important innovations in the area of Wireless Charge and Power Delivery technology which transversely affect also the Work Line range with which we offer accessories that facilitate remote activity, increasingly widespread in high-profile public and private companies. Last but not least we have the originality and technology of the world of Audio: among the many new headsets, those characterised by True Wireless Stereo: Air Free, colourful and comfortable in every occasion, really stand out; Silk with the modern JAZ design distinguished by a glossy, smooth finish that embellishes the soft, smooth lines; Airon, also from the JAZ collection, characterised by the Dual Leader and a microphone on both earpieces that allow you to listen to music and make calls even in mono mode. At The Next we will also be welcoming back some famous faces with whom we collaborate: Andrea Galeazzi will be present as a famous influencer in the Tech world, and we will present Giulia Sara Salemi with whom we have only recently established an advertising relationship to reach the Z generation in a different way. We can say that also this year SBS is at the forefront through The Next, which places great emphasis on the excellence of products and services with an Italian design that meets the needs of the Global market.